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Sunday, July 25, 2010

 

Some new music subgenres at Shockwave-Sound.com

Dear Shockwave-Sound.com site users,

Those of you with a keen eye who are regular users of our site, may have noticed that over this weekend we have added several new music sub-genres under the "Film scores / Soundtrack" main genre.

When we first started our site back in April of 2000, it seemed like more than enough to have "Film scores: Action/Urgent/Battle" and "Film scores: More subtle, low intensity backgrounds".

However as our music catalog has grown tenfold many times over, we felt that we were getting too many tracks in each of those genres, and too many different styles & moods of cinematic underscores displayed together in a single genre. So after thinking about it for a while, we came up with the following new sub-genres:

Cinematic Main Themes:
In this genre you'll find highly melodic and "theme like" tracks. These are tracks that have a strong identity and presence, and are often suitable for use in an opening sequence, intro, or other use where it's okay for the music to be "up front" and carry the listener's attention. These tracks are usually not so suitable for "background" use.

Music for Dramatic Trailers

Here you'll find music of a very dramatic nature, often with great contrasts between low-intensity, sneaky, dangerous/simmering parts, exploding into bursts of hell raising action and destruction. These tracks tend to be reasonably short and made to fit a trailer, such as a movie trailer, game trailer, TV show trailer etc. Most often these tracks are done in an orchestral arrangements, but some also use techno, industrial or hard rock elements mixed in with the otherwise symphonic sound - for extra power and grit.

Sad, Sorrowful, Wistful, Regretful underscores:

These are low-intensity background tracks that are made to accompany scenes of loss, death, personal tragedy and melancholy. Perhaps also longing and despair, but in a rather low key style.

Introspective, Thoughtful, Reflective underscores:

Here you'll find a lot of music that's suitable for background use in films and stories about personal experiences, life lessons and contemplation. It's a little bit hard to put words on exactly what this music sounds like or what emotions it brings out, because this music is neither very happy or very sad, but instead tends to work well as a musical background for when you want your viewers to connect with the people in your scene, and not so much about the music. If you have a scene about someone examining their life or having a conversation about personal issues, this is the genre you should be browsing for music.

Amazement, Wonderment, Enchanted, Fantasy underscores:

Well, the name of this sub-genre says a lot, really. Here you can find music that will go well in scenes of amazing discoveries, explorations of new worlds and strange lands, contact with strange creatures and unfamiliar places. The music tends to have a subtle "oh.. wow.." factor and is made to illustrate feelings of awe and amazement - in a positive way, mostly. This music is very useful for childrens & grown-up films alike, as well as fairy tales and perhaps fantasy and adventure games, when you want to convey a sensation of discovery and exploration.

Investigative, Analyzing, Evaluating, Clues, Mysterious underscores

Use this music when someone is trying to figure out something. Brain cells and computer analysis working overtime to solve a crime, solve a riddle or put together a puzzle of some sort. We imagine this music to go well in things like criminal investigation programs, documentaries, forensics and forensic investigation. Data analysis, fingerprint and DNA databases, working out a trail of clues that may lead us to the answers we're looking for. The music tends to have a mystical undertow, and often with a rhythmic element to give the sense of passing time and moving, scanning, updating and processing information.

Dark Ambient, Drones, Brooding, Ominous underscores:

This is the genre that previously used to be filed under "Ambient: Dark Ambient" here at Shockwave-Sound.com. This music is very dark and tends to represent a combination of musical elements and Sound Design elements. There may be scraping textures, twitching dark strings, distorted fragments of textural pads, etc. Deep, dark and distant drum booms and eerie, creepy tinkles and swirls. This music goes well in horror films, horror games, dark scifi material, thrillers and chillers, where you want to instill a sense of fear, unease and claustrophobia.

Urgent, Chase, Battle, Action underscores:

This is the place to look for music to use during chase scenes, battle and fighting and so on. The music tends to use either orchestral / symphonic arrangements, techno / big beat styles, or a combination of both. High intensity, high energy music, often with a staccato rhythm to convey a sense of anger and determination.

Victorious, Triumphant, Celebratory

These are "fanfare" like compositions that are meant to illustrate scenes of success, triumph and victory. The music has a rousing, exhilarating sense and will go well with scenes of conquering, overcoming, winning or reaching one's peak. Or, succeeding in struggle or armed conflict.

Playful, Light hearted, Whimsical underscores:

In this sub-genre you'll find music that go well as background/underscores for sitcoms and light hearted films, games and other media. Not exactly slapstick or laugh-out-loud, cake in the face type of comedy. We have another genre for that (Look under "Children's & Comedy music"). These "Playful, lighthearted, whimsical" underscores are more low-key, music that's not noticed so much, but is there to provide a subtle, light, backdrop to scenes of mild comedy or light content.

Tender, Touching, Romantic underscores:

Basically, this is where you can find music for love scenes and declarations of eternal love and devotion. But more than that, really. Many of the tracks in this genre also go well with other emotional and touching content, such as mother/child love, worthy causes and charities with heartening and heartwarming stories to share, and more.

Spy, Undercover Agent, Espionage underscores

In this section you'll find music to use with undercover cops, spies and spy hunters, secret missions, covert operations and James Bond / Mission Impossible type "Undercover" footage. Whether your hero is getting away in his custom built car, or sneaking into that old abandoned warehouse to avoid the evil henchmen, or just being "fabuolously" dangerous, this is where you can find the music to go with that scene.

Developing this new set of sub-genres for soundtrack music was a genre because we really didn't want to have to create too many sub-genres. Presenting users with a huge list of sub-genres to search for music, we felt, just made it more difficult and more "thankless" to start the music search. On the other hand, we felt we had to create enough different sub-genres to avoid the problem of too many different styles of music being bunged together in a single genre listing. We spent a fair amount of time considering the new sub-genre structure and in the end, I feel that we got the balance pretty much right. We hope you'll agree, and that you'll find it pretty easy and clear to see which categories you should be browsing to find music for your scenes, be it a film, web presentation, short film, video game, interactive application, etc.

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Sunday, July 18, 2010

 

YouTube music use, music fingerprinting and advertising on YouTube videos

Hello all,

We're being asked a lot of questions about YouTube music use, YouTube's "music recognition" system and how it relates to the use of licensed music, royalty free music, and "YouTube friendly music", so I decided to write a few words about this somewhat complex issue.

YouTube have developed a system in which they have recorded "fingerprints" of hundreds of thousands of music tracks. They have a database of all these "music fingerprints", and every time somebody uploads a video to YouTube they automatically match the sound in that video up against their database of fingerprinted music. If a match is found, the YouTube uploader (video creator) receives a "Copyright info" message from YouTube:
Dear (your name),

Your video, (name of video), may have content that is owned or licensed by GoDigital for a third party.

No action is required on your part; however, if you're interested in learning how this affects your video, please visit the Content ID Matches section of your account for more information.

Sincerely,
- The YouTube Team
What usually happens next is that advertisements are placed on your video. YouTube’s owners, Google, collect money from the advertisers, and some of this advertising revenue is paid out to the music owners.

The theory is that some of that advertising money should eventually trickle down to the music composers but, to be fair, we have never heard of any composer who has ever actually received any money from such use. The money seems to go to GoDigital and their clients, but never to the composers.

Lately some sites have started selling "YouTube friendly music" licenses for a very cheap price like $1.99 for non-commercial use only. This is music that is fingerprinted by YouTube, and using that music will get you one of the above emails, and advertisements will appear on your video. The YouTube-friendly music site collects additional revenue from these advertisements. So the $1.99 that you pay for the license is really only the beginning of the revenue for the site that sold you the music license. Their real revenue comes from monetizing your video, by collecting advertising revenue from the ads that are placed on your video as a result of using their music.

Here at Shockwave-Sound.com, we do not sell music that is fingerprinted by YouTube or their partners such as GoDigital, RumbleFish, AudioMicro, etc. We stay away from any such music, because we don’t want our music to cause advertisements to be placed on our customer’s videos. Another major difference between us and the $1.99 place is that we also allow our music to be used for commercial purposes and commercial videos. The "Youtube-friendly music" places only allow the music to be used in one non-commercial video.

Of course, we can’t guarantee that YouTube won’t place advertising on your video. You should keep in mind that when you upload a video to YouTube, you are using their free services on their terms entirely. You have to accept that YouTube/Google owns the video that you have uploaded to them, and they can do anything they want with your video, any time they want. They can advertise on it, sell it, distribute it as they see fit, etc, without paying you anything. So please understand that using music from Shockwave-Sound.com is not a guarantee that YouTube will never place advertisements on your video. All we can guarantee is that our music will not cause advertising to appear on your video, and that we do not further monetize our music by collecting advertising revenue from your video, like those cheap places do.

There have been a few exceptional cases where music that we sell has made its way into GoDigital’s / YouTube’s music fingerprinting database by mistake. If this should happen to you, please let us know about it. We will see to it that this mistake is corrected and that the copyright claim is removed from the music that you have licensed from us.

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